About Us

We Make Moments.

At Bonnie Jean we love to make moments. We believe in sidewalk chalk masterpieces, Saturday afternoon tea parties, and epic blanket forts. We think twirling in a favorite new dress is a totally worthwhile way to spend an afternoon, and --- having a pretty new dress now and then is a girl’s right!

In her gorgeous new dress from Bonnie Jean, she can dazzle on the dance floor, make her grandmother smile at a family dinner, amaze the audience at her choir concert, or just feel more confident on her first day of school. We want to share in all of those moments that make your daughter extraordinary.

Gerson & Gerson, Inc., the parent company of Bonnie Jean, was founded in 1935 by Max Gerson and his brother for the purpose of delighting their daughters and girls everywhere. Over the years, we have maintained the notion that our dresses should make girls feel beautiful, whimsical and above all confident. Bonnie Jean remains a family business today.The Gerson & Gerson family looks forward to dressing your children for generations to come.

Bonnie Jean| We Make Moments| Since 1935

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Size Guide

Size Guide

Size Guide

Infant Size GuideToddler Size GuideLittle Girl Size GuideBig Girl Size GuidePlus Size Guide

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