PRIVACY STATEMENT

Effective Date/Last Updated: 4/22/2025

At Bonnie Jean the privacy and security of our customers and visitors is very important to us! This Privacy Policy explains how Bonnie Jean processes information collected through an individual’s use of the https://www.bonniejean.com website (“Website”) that can be used to directly or indirectly identify an individual (“personal information”).

This Privacy Policy is governed by and is incorporated into our Terms of Use.

IF YOU DO NOT AGREE WITH ANY ASPECT OF THIS PRIVACY POLICY, PLEASE DO NOT ACCESS OR USE OUR WEBSITE OR OTHERWISE PROVIDE US WITH YOUR PERSONAL INFORMATION. YOUR CONTINUED USE OF OUR WEBSITE SIGNIFIES YOUR ACCEPTANCE OF THIS PRIVACY POLICY. IF YOU LEARN OF A POTENTIAL VIOLATION OF THIS PRIVACY POLICY BY US OR AN OUTSIDE PARTY, PLEASE CONTACT US.

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SECTION 1 – COLLECTION AND USE

While visiting our Website and otherwise interacting with us, we may collect and use the following information about you for the purposes described below.

Purchasing Information: When you purchase something from our store, as part of the buying and selling process, we collect the personal information you give us directly, such as your name, physical address, and email address. In order to complete the purchase transaction, we (or our service providers) may collect your payment information (see below for further information). By purchasing from Bonnie Jean, you consent to this purchasing information being collected, used, disclosed, transferred to the United States and stored by us for purposes of providing Bonnie Jean goods to you and for the “general purposes” described below.

Device Information: When you browse our online store, we may indirectly collect information about your device when you visit our Website including your web browsing activity on our Website. This may include information such as your computer’s internet protocol (IP) address, your operating system, your browser ID, your browsing activity and other information about how you landed on and interact with our Website or other third party websites not affiliated with Bonnie Jean. This device information may be collected through the use of cookies and other tracking technologies, which is further discussed in the “Online Tracking Technologies” section below.

Account Information: If you sign up for an online account with us, we may directly collect from you your name, email, and chosen password. Through your online account, we may also indirectly collect information concerning your shopping history and goods that you add to your Bonnie Jean “Wish List”.

Email Marketing and Information: If you voluntarily choose to sign up for our newsletter on our Website, we will directly collect from you your email address to send you emails about our store, new products, and other Bonnie Jean news and updates. For the avoidance of doubt, if you sign up for our newsletter, you hereby consent to Bonnie Jean, or its service providers, emailing you marketing materials about Bonnie Jean products. You can stop receiving our promotional emails by following the unsubscribe instructions included at the bottom of every email we send. If you opt out of receiving future marketing communications from us, please be aware that we may still contact you for other purposes. For example, we may contact you to provide information on products you purchased from us or to respond to your inquiries. Please note that we may personalize the above communications to you.

Communications Information: When you send an email or other communications to Bonnie Jean, we may collect and retain your name, email address, phone number, and the content of those communications in order to process your inquiries, respond to your requests and improve Bonnie Jean’s products or services. If you forward or share any email communications you have received from us, you assume responsibility for any further disclosure of the email communication.

Sensitive Personal Information: We do NOT knowingly collect sensitive personal information about you (e.g., social security numbers, health information, religious beliefs, race, sexual orientation etc.). However, if you choose to provide sensitive personal information to us (such as in your communications to us), you consent to us processing your sensitive personal information in accordance with this Privacy Policy. If you choose to purchase Bonnie Jean goods, your credit card information will be collected by us, and/or our service provider Shopify, and shared with third party payment processors for purposes of completing your requested transaction.

To run our business, we also use any of the above described personal information for the following business purposes:

• To provide customer / IT support;
• To maintain our Website;
• To comply with legal, law enforcement, and/or government requirements or requests;
• To ensure the safety of our employees;
• To monitor for fraud or illegal activity;
• To exercise our legal rights;
• To run our day-to-day business and facilitate corporate or other business transactions; and
• For our document retention / data storage purposes.

SECTION 2 – CONSENT

How do you get my consent?

When you provide us with personal information to complete a transaction, verify your credit card, place an order, arrange for a delivery or return a purchase, it is implied that you consent to our collecting it and using it for that specific reason only.
If we ask for your personal information for a secondary reason, like marketing, we will ask you directly for your expressed consent, or provide you with an opportunity to say no.

For obtaining your consent to online tracking, please see the How to Exercise Your Online Tracking Choices section below.

Privacy Requests

You may request to access, correct, amend or delete your personal information held by Bonnie Jean by contacting us.

We will delete your personal information within a reasonable time period, unless we are required to retain the information such as to comply with our legal or compliance obligations (please see our Data Retention section below for further information). Certain personal information must be stored for a period of time such as when processing a pending order and for a period of time after order placement.

Please note that we will only fulfill a privacy request if we can verify your identity (or your authority to make the request on behalf of another individual). If we cannot verify the legitimacy of your request, we may follow up with you for additional information as reasonably necessary to authenticate your request, but we will only use this personal information for verification purposes or to comply with our legal obligations.

SECTION 3 – DISCLOSURE

We may disclose your personal information if we are required by law to do so or if you violate our Terms of Service. We may also disclose your information to our service providers and other third parties as further described below.

Bonnie Jean Service Providers
In order to provide goods and maintain our Website, we may need to share your personal information with the service providers described in the table below.

Web Developers / eCommerce Platforms(e.g., Shopify)-

Any personal information you provide to us through the Website including:

• Purchasing, device, account, and communications information
• Payment (credit card) information
• Your device information

Data Storage Providers & Other IT software, platform, and/or support service providers:

• Your purchasing, account, and/or communications information
• To provide document retention / data storage services

SECTION 4 – SHOPIFY

Our store is hosted on Shopify Inc. They provide us with the online e-commerce platform that allows us to sell our products and services to you. Your data is stored through Shopify’s data storage, databases and the general Shopify application. They store your data on a secure server behind a firewall.

For more insight, you may also want to read Shopify’s Terms of Service, Data Processing Addendum, or Privacy Statement. You may also reach them at privacy@shopify.com.

Payment: If you choose a direct payment gateway to complete your purchase, then Shopify stores your credit card data. It is encrypted through the Payment Card Industry Data Security Standard (PCI-DSS). Your purchase transaction data is stored only as long as is necessary to complete your purchase transaction. After that is complete, your purchase transaction information is deleted.

All direct payment gateways adhere to the standards set by PCI-DSS as managed by the PCI Security Standards Council, which is a joint effort of brands like Visa, MasterCard, American Express and Discover. PCI-DSS requirements help ensure the secure handling of credit card information by our store and its service providers.

SECTION 5 - THIRD-PARTY SERVICES

In addition to Shopify, our Website shares personal information with the following third party website applications described in the table below.

Below are the applications or pixels that we have on our website, as well as links to their data policies:

Facebook, Google Analytics, Gleam Competitions, HelpScout, Smile, & Klaviyo

Other Third-Party Data Recipients

In general, the third-party providers used by us will only collect, use and disclose your information to the extent necessary to allow them to perform the services they provide to us.
However, certain third-party providers, such as payment gateways and other payment transaction processors (see above for further information), have their own privacy policies in respect to the information we are required to provide to them for your purchase-related transactions. We also provide personal information to data analytics and social media providers who may use personal information in accordance with their own privacy policies (see below for further information). For these providers, we recommend that you read their privacy policies so you can understand the manner in which your personal information will be handled by these providers.

Data Analytics / Social Media Providers

To better understand how our web-users interact with our Website and to provide you with marketing content, we engage with data analytics and social media providers to employ third party online tracking technologies, such as cookies and pixels, on our Website. These third party analytics and social media providers may receive your device information for data analytics and targeted advertising purposes. Please see the Online Tracking Technologies section below for further information.

Other Data Recipients

The following independent third parties may also receive any and/or all personal information described in Section 1 above in certain instances:

• Law enforcement, government authorities, and/or judicial bodies – in the event of a legal requirement, inquiry, or investigation and/or
• Potential purchasers of Bonnie Jean – in the event there could be a change in our ownership status.

SECTION 6 – ONLINE TRACKING TECHNOLOGIES

Cookies
Cookies are small text files containing data that can be used to identity your device. When you visit a website, the cookie is filed to a folder within your browser so that when you visit the website in the future, the website will recognize your device and, depending on the type of cookie being used, will perform different activities when you interact with the website. Cookies collect device information as well as information about your activity on our Website including particular webpages visited, items in the shopping cart, login details, search history, language preferences, and information you may input into webforms.

Cookies can be used for different purposes including: (i) maintaining the general functioning of a website (“Essential Cookies”), (ii) personalizing a web-user’s experience on a website by remembering their website preferences (“Personalization Cookies”), (iii) analyzing a web-users’ interactions with a website to provide information on the website’s performance (“Analytical Cookies”), and (iv) using information about a web-user’s website interactions for marketing purposes, including targeted behavioral advertising (“Marketing Cookies”).

We use the following third party Essential Cookies, Personalization Cookies, and Analytical Cookies on our Website through Shopify:
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_orig_referrer
_shopify_fs
_shopify_s
_shopify_sa_p
_shopify_sa_t
_shopify_y
cart_sig
popup
recentlyViewed
secure_customer_sig

Please see the Shopify section above for further information on Shopify’s data processing practices.

Plugins

A plugin is a small piece of software that adds a specific functionality or content to a website such as running videos and customizing website fonts and images. Websites may also have ‘social media plugin’, which allows a website user to connect to an organization’s social media page directly from the organization’s website. If the user has a social media account, the user may be able to interact with their social media account on websites they visit. For example, the social media account user may be able to ‘like’ or ‘share’ content on a website which then may be shared on the social media page. When using social media plugins, certain information about website users may be collected and shared with the third-party social media provider, including your IP address and your website activity / browsing information. In some cases, such information may be used for targeted advertising purposes.

On our Website, we use the following social media plugins in the table below. You can opt out of having information shared with social media companies by following the directions noted in the table below.

Tracking Pixels

A tracking pixel is a tiny invisible image embedded within a website that can be used gather information about your device and browser. Such device information may include your IP address or meta data derived from your IP address, along with information about your activity while on a website such as: (i) which pages you viewed, (ii) what ads or third-party links you clicked on while interacting with the website, (iii) prior websites you visited, (iv) your approximate age, gender, interests, and preferred language, (v) your location (city, state, and country) (based on IP address), and (vi) what items you may purchase on the Website (collectively, “Pixel Information”). This Pixel Information is then used for (i) website data analytics purposes to maximize a user’s website experience and (ii) for advertising and marketing purposes. Pixel Information may be used and/or shared with other third parties for targeted advertising purposes. A tracking pixel can also be used on emails to help track the success of email communications by seeing when you opened an email and/or clicked on any email embedded links.

On our Website, we use the following tracking pixels in the table below for data analytics and advertising purposes (including targeted advertising).

Google Analytics
Our Site use Google Analytics, a web analytics service provided by Google Inc. (“Google”), that uses tracking technologies to analyze your use of and interaction with our Website. Information that Google may collect for this purpose may include page views, scrolls, videos, or links that were clicked, a unique client ID attributable to your device and browser information, your approximate age, gender, interests, language settings on your device or browser, and approximate location metadata derived from your IP address (city, state, and country) (collectively, “Google Analytics Data”). Google Analytics Data is transmitted to and stored on a Google server in the United States where it analyzed for purposes of generating reports on web traffic patterns on webpages and/or posted web content on our Website (“Google Analytics Report”). Google provides us with the Google Analytics Reports so that we may tailor our Website to accommodate the needs of our web users. Google may also transfer Google Analytics Data and Google Analytics Reports to third parties, if required by law or if third parties process such information on behalf of Google. A general overview of Google’s data privacy practices for Google Analytics may be available at https://support.google.com/analytics/answer/6004245. For more information on Google’s privacy practices generally, please review Google’s privacy policy. To opt out of being tracked by Google Analytics, you may be able to download and install the Google Analytics Opt-out Browser Add-on.

How to Exercise Your Online Tracking Choices

We will only use non-essential cookie and pixel tracking tools to collect your device information if you choose to opt in to such tracking. When you first visit our Website, you will be presented with a pop up consent banner where you can choose the types of tracking that we engage in. If you wish to later opt out of tracking, you can click https://www.bonniejean.com/?preview_privacy_banner=1 and modify your consent choices.

You can also opt out of cookies on our Website through your browser by changing your browser cookie settings to block/delete the cookies by going to the browser settings page (see Chrome, Safari, Firefox, & Internet Explorer). If you are using any other web browser, please visit your browser’s official support documents. To learn more about other ways to possibly opt-out of certain kinds of tracking that occur when you browse the Internet and lead to targeted advertising, visit the Network Advertising Initiative website and the Digital Advertising Alliance website. Please note that options that you select are browser- and device-specific, and there is no guarantee that the above mentioned industry-provided opt-out tools will prevent all targeted advertising.

SECTION 7 – THIRD PARTY LINKS

Once you leave our store’s Website or are redirected to a third-party website or application, you are no longer governed by this Privacy Policy or our Website’s Terms of Use.

When you click on links on our Website, they may direct you away from our Website. We do not own or control these third party sites and are not responsible for the privacy or security practices of these other sites (including their level of data sharing with other third parties) and encourage you to read their privacy statements.

Additionally, we are not responsible for the data processing practices of the internet browser servicer you choose to use when accessing our Website, and you should consult those policies accordingly before using or going to their websites or apps.

SECTION 8 – CROSS BORDER DATA

In particular, remember that certain providers may be located in or have facilities that are located a different jurisdiction than either you or us and may not offer the same level of privacy protection as the country where you reside. So, if you elect to proceed with a transaction that involves the services of a third-party service provider, then your information may become subject to the laws of the jurisdiction(s) in which that service provider or its facilities are located.

As an example, if you are located in Canada and your transaction is processed by a payment gateway located in the United States, then your personal information used in completing that transaction may be subject to disclosure under United States legislation, including the Patriot Act.

SECTION 9 – SECURITY

To protect your personal information, we take reasonable precautions to make sure it is not inappropriately lost, misused, accessed, disclosed, altered or destroyed. Please note that we cannot guarantee that the information you provide to us over the internet is fully secure. You should exercise discretion in what information you disclose and/or transmit through our Website. The transmitted information may be intercepted by others before it reaches us. If you have an account with us, you are responsible for maintaining the secrecy of your log in credentials, and for controlling access to your email account and any electronic communications from us.

If you provide our service provider Shopify with your credit card information, the information is encrypted using secure socket layer technology (SSL) and stored with a AES-256 encryption. Although no method of transmission over the Internet or electronic storage is 100% secure, our service provider Shopify follows applicable PCI-DSS requirements when transmitting credit card information.

SECTION 10 – DATA RETENTION

We retain personal information as needed to maintain our Website, provide you with our goods, or for other legitimate purposes such as ensuring security of our data and systems, complying with our legal obligations, complying with tax, audit, or other books and record policies, resolving disputes, and conducting internal investigations, and enforcing our agreements or other legal rights. Due to the different purposes for retaining your personal information, the actual retention timeframes may vary depending on the type of personal information we collect from you and the purposes for which we use your personal information. If we determine that your personal information is no longer needed for the purposes described above, it will be deleted or anonymized so that it can no longer be attributed to you. Our collection times will be consistent with applicable law. Please note that residual copies of your personal information may be removed from backup systems subject to our backup data retention schedule.

SECTION 11 – SCOPE / AGE OF CONSENT

The Website and this Privacy Policy is only intended for individuals who are at least 13 years old. By using this Website, you represent that you are at least the age of 13, or that you are the age of majority in your state or province of residence and you have given us your consent to allow any of your minor dependents to use this site. In accordance with the Children’s Online Privacy Protection Act of 1998, we do not solicit or knowingly collect any online information from children under the age of 13 without prior verified parental consent

SECTION 12 – FOR CALIFORNIA RESIDENTS

Shine the Light

Pursuant to Section 1798.83 of the California Civil Code, residents of California have the right to request from a business, with whom the California resident has an established business relationship, certain information with respect to the types of personal information the business shares with third parties for those third parties' direct marketing purposes and the identities of the third parties with whom the business has shared such information during the immediately preceding calendar year. To exercise your rights, you may make one request each year by contacting us.

Do Not Track

Some browsers have a “do not track” feature that lets you tell websites that you do not want to have your online activities tracked. Our Website does not currently recognize “do not track” signals.

SECTION 13 - CHANGES TO THIS PRIVACY POLICY

Our Privacy Policy’s effective / last updated date will always be set forth at the beginning of the Privacy Policy. We reserve the right to modify this Privacy Policy at any time, so please review it frequently. Changes and clarifications will take effect immediately upon their posting on the Website and will be prospective only. We will not make any changes that have retroactive effect unless legally required to do so. If we make material changes to this Privacy Policy, we will notify you here that it has been updated, so that you are aware of what information we collect, how we use it, and under what circumstances, if any, we use and/or disclose it. Your continued use of the Website after any changes are made to this Privacy Policy constitutes your acceptance of the changes. If any changes are unacceptable to you, you should cease all use of the Website.

BONNIE JEAN’S DATA PROTECTION OFFICER

Bonnie Jean has a “Data Protection Officer” who is responsible for matters relating to privacy and data protection. This Data Protection Officer can be reached at the following address:

Bonnie Jean Ecommerce Department
Attn: Data Protection Officer
499 7th Avenue 5th Floor New York, NY 10018

info@bonniejean.com